/ World Badminton Championships 2010: Malaysia feel the pressure
23.08.2010 at 03:48
Despite the sport's high profile in the country and its fair share of leading world ranked badminton players, no Malaysian has won a world title - singles or doubles - since the tournament began in 1977.
Step forward once more Chong Wei, top seed in Paris. Cue also the men's doubles duo of Koo Kien Keat and Tan Boon Heong, likewise world number ones, and beaten semi-finalists in last year's world championships in India.
Chong Wei and the doubles pairing got a no-nonsense rallying call at the weekend from newly appointed high performance director James Selvaraj, an ex-player and coach. He told The Star: "I am tired of our players holding on to the world number one rankings without winning any major titles. Ranking alone is not enough. I want champions.
"I hope these players will win in Paris. It will be a great present for me when I officially start my work [on Sept 1]. "I took up the job because I want to produce champions. I want world and Olympic champions. These are my goals.”
Chong Wei fans hope his breakthrough All England triumph in in March could be the springboard to the world and Olympic gold success so far missing from an otherwise impressive profile.
He said recently: "I did not live up to the expectations at the world championships in India (2009) and Kuala Lumpur (2010).